adidas Originals ZX 700 I-Store (2008)

Originals take on the challenge. Not content to watch from the sidelines, adidas Originals stepped into the A–ZX series with two in-house creations of their own. Among them, the I-Store drew inspiration from classic adidas spaces adidas' own premium retail spaces, translating familiar cues into a refined ZX silhouette.

Built with premium materials, the design balanced understated construction with bold hits of colour. Vibrant green and red accents punctuated the heel, outsole, and lace gem, adding energy and contrast while anchoring the shoe firmly in adidas heritage.